Every Pizza Place Needs Online Ordering
The restaurant business has evolved in ways that many owners are not adapting to. For instance, why are you not on GrubHub? Oh yea, the fees are insanely high. That in of itself it not a good answer. You should be able to pay those GrubHub fees to get a new customer. The trick, is being able to take the new customer and move them over from GrubHub to your own restaurant online ordering system. Every repeat customer who enjoys online ordering should be ordering from your own system, not a different one. Pizza places I’ve found to be the most resistant to this – particularly those in very competitive markets.
What every pizza place restaurant needs to realize is the value that online ordering brings. Sure, most restaurant owners complain about the fees, but there’s MUCH more to it that this. Who cares if you have to give a couple bucks to a different provider. The key, is getting that customer over to your system. Constantly market to them with promotions, with a rewards program, and how involved you are with the community. These are features the big guys like GrubHub (on the stock market mind you), do not offer.
Customers today prefer ease of ordering and getting exactly what they order. This is the huge draw with your own restaurant online ordering system. Customers can reorder within a click, never have to re-enter their credit card details, all from their smartphone. This portion of the marketplace is growing and is nowhere near the peak. What’s fascinating is how many restaurant owners are not taking advantage of the huge upside here in the long run. Don’t be short sighted by looking at the fees, look at the overall profit you’ll make in the mid & long run.