Are Free Online Ordering Systems Worth It?
Every restaurant owner I’ve met, especially small to medium business owners, are aways looking to cut costs. After all, cutting costs is part of the process of growing revenue and profits. Thing is , when it comes to online ordering systems for your business, is free really the way to go? If we’ve learned anything, it’s that nothing is every truly free. Let’s take a deeper look
Free Online Ordering System – You Sure?
I wrote a review of one of the popular online ordering systems for restaurants out there called Menufy. Their business model is simple. You pay a $0 setup fee, and a $0 monthly fee. The fee that you’re paying is a per transaction basis of $1.25. Sounds simple with a small amount of risk right? Factor in that you can have you’re customers pay the $1.25 fee , it can literally cost you $0 as a restaurant owner. What’s the catch. Well it’s two fold.
First off, passing off a convenience fee to your customer isn’t very customer friendly is it. How many millennials and families do you know that will be ok with paying that fee? Exactly. The proper thing to do hear is to absorb that cost and enjoy the benefits having online ordering for your restaurant.
Secondly, $1.25 sounds low, but is it really? If you do 200 transactions a month in online ordering, that means you’re paying $250 / month. There are a few other solid providers that are significantly lower than that cost
So I Shouldn’t Be Using Any Free Online Ordering Systems?
My answer to this is always no, besides this one exception. If you’re a new restaurant with a small amount of foot traffic with cash flow issues, free online ordering systems can be great. Just keep in mind as your restaurant grows, you want to be able to switch to your own restaurant online ordering system. The benefits here are enormous.
Keep in mind there are tons of software and ecommerce companies out there that will try and pitch you their solution. Running your restaurant isn’t some “e-commerce” site. As a result, the technology to support your restaurant needs to come from a solution that truly understands the restaurant business. As new features and technologies come out, you want them built with an eye to understanding the restaurant business. Otherwise, you’re just some restaurant that has a stale old online ordering solution. You and your customers deserve better, all without sacrificing price!